Thursday, July 5, 2018

The New Tools For Commercial Art

Back 33 years ago, in the mid-1980's, the controversy over photographic-assisted drawing was getting started. This Talent Bank article dealt with how advertising was now using photography to create what looked like hand-drawn images. Anthony Musmeci, a retired commercial artist from Folsom, had some interesting comments on the new direction of commercial art and photojournalism.

Click on the image to make it larger. 

This was all before the computer revolution began offering photo-manipulation and digital-imaging software like Adobe Photoshop and Illustrator, Corel Painter, and Foto-sketcher

Thanks to the development of the negative and image scanner and Microsoft "Paint," the world of pens on paper was forever changed, and the word "photoshop" became a verb.