At one time St. Tammany Parish was becoming known as a major strawberry supplier. Beginning around 1910, efforts to provide interested farmers with everything they needed to know and needed to grow strawberries was constantly being offered by farm associations and cooperatives.
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In 1930 the St. Tammany Chamber of Commerce said this about the strawberry growing industry:
Strawberries
Strawberries have become one of the most profitable crops raised in St. Tammany and last season were moved in car lots. One of the largest strawberry farms in the South is located in the Parish. Strawberries raised here command top prices. Buyers are located in the Parish which insures immediate cash sales.
Then along came....
And Ponchatoula became known as the Strawberry Capital of the World.