The bus tour for area press covered the entire parish in one day, highlighting the tourist attractions, horse farms, and historic landmarks. Some of the major players in the tour were, pictured below from left to right, Police Juror Pete Fitzmorris, Linda Barringer, Donis Jenkins, Police Juror Ralph Privette, Mayor Ernest Cooper of Covington and WARB Radio Station's Rick Webb.
That event was actually one of the major advances to recognizing the importance of tourism to the area economy, and many of the people involved in the day-long tour went on to help organize and operate the tourism commission. Here's a newspaper article from 1972 that details the adventure of that "Discover St. Tammany Tour," and the many people, places and organizations that supported the effort.
Click on the images below to see the two pages.